The Impact of Media… ‘Superfoods’

 

DO CLAIMS OF EXTRA NUTRITIONAL BENEFITS, CONFUSE THE CONSUMER OR HELP RAISE AWARENESS…

Food is an essential part of our lives. Our eating habits are greatly affected by today’s growing popularity in social media, especially with regards to nutritional needs and promotion of ‘superfoods’, ‘magic diet pills’ and ‘fad diets’.

It is important for the consumer to make informed choices with regards to healthy food, and to do this claims need to be backed by research and evidence.

The environment we live in massively impacts on our food choices. In today’s society, the drive towards fast-food, convenience-foods and foods high in fat and sugar is becoming all to easy. These foods a generally low in nutrients and high in calories, the opposite of what we should be promoting and consuming. 

If you ask most people about foods that are “good” or “bad” for you, you’d get mixed opinions and replies. Researchers, on the other hand, spend hours putting these buzzwords (superfoods) to the test, to provide evidence on their effectiveness. Despite ubiquity in the media, there is no legal definition of ‘superfood’. Some recall it as a food that is nutrient-dense loaded with vitamins, minerals, fibre and antioxidants. Where, others focus on the health aspect and report a ‘superfood’ to be beneficial for ones health and wellbeing.
Ask yourself the next time you read about a ‘superfood’ what is the evidence? Where have these claims come from? The idea of having a food that produces all these exceptional health benefits is an attractive one, which stirs up social media interest, but can also raise a few eyebrows. Science in this area of superfoods, has demonstrated that there are certain components within some food and drinks that are health benefiting, but we need to be realistic as to how this can then be translated into our daily diets.’

The bottom line…
When it comes to ensuring a balanced diet, rich in nutrients and good for ones health, we need to increase the range and variety of foods we consume. Eating a diet high in vegetables, fruit, whole grains and healthy fats (from fish and plant sources), with low amounts of salt, added sugars and saturated fats, in reality is the best way to promote a healthy balanced diet.

Don’t be swayed by the term ‘super’.

A brilliant article written via Facebook (Ask For Evidence, and Sense about Science). Check out the link below for more details.

 
Ben Dunn